Case Study: Ballantine's puts listeners in control of music with Kerve's Spotify app

Ballantine's puts fans in control of music with Kerve's Spotify app

Kerve was approached by Ballantine's, working with their agency M&C Saatchi, to support the TrueMusicHour campaign. The challenge was to create a digital platform that would put bar patrons in control of the music, allowing them to suggest tracks to the DJ in real time during the campaign's nationwide tour.

Kerve built a Spotify-integrated web application for the campaign. The solution allowed users to visit a website, select their bar, and type a song request with instant auto-suggestions from the Spotify API. Their chosen track would then be added directly to the DJ's playlist, creating an interactive experience that connected the audience to the booth. Kerve delivered the functional platform that powered this interactive engagement for Ballantine's.

Ballantine's