Case Study: Audible spreads Christmas cheer with Kerve's direct mail experience

Audible spreads Christmas cheer with Kerve using an audio card and silver foil Christmas Carol design

Audible, an audiobook company, wanted to spread Christmas cheer to its business customers in a memorable way. The vendor, Kerve, was tasked with creating a festive direct mail campaign that reflected the client's brand.

Kerve developed a traditional Christmas card featuring a silver foil illustration of "A Muppet Christmas Carol." The vendor also incorporated a small audio unit that played an excerpt from Audible's adaptation of the story, adding a branded, technological touch. This solution successfully delivered a festive and on-brand greeting to Audible's customers.

Audible