Case Study: ASOS engages university freshers with a GPS-powered scavenger hunt from Kerve

ASOS powers a GPS scavenger hunt with Kerve, winning 60 new outfits in each city

The fashion retailer ASOS wanted to connect with style-conscious university students during Freshers' Week. They partnered with the digital production studio Kerve to create an engaging experiential marketing campaign that would help them reach this new audience.

Kerve developed a GPS-powered mobile scavenger hunt app called the ASOS Rail Race. The app challenged students in five UK cities to race against the clock to find specific GPS hotspots. For each location found, players could select a new item of clothing, and those who found all five won a complete new outfit. This solution successfully created a fun and memorable brand interaction, resulting in 60 new outfits being won in each city and generating significant positive social media buzz for ASOS.

ASOS