Case Study: ASDA lights up Christmas with Kerve’s voice-powered Michael Bublé tree

ASDA lights up a 6m Christmas tree with Kerve

The customer, ASDA, was challenged with creating an interactive Christmas installation. They worked with vendor Kerve to build a giant, voice-activated Christmas tree that would light up and animate when people sang a specific carol.

Kerve implemented a solution using voice-recognition software and AI to detect and analyze vocals in real-time. They installed over 6,500 LED lights on a 6-meter tree that responded to the quality of the singing. The result was an incredibly successful one-day event that drew large crowds of participants and spectators, effectively creating a festive Christmas spirit.

ASDA