Case Study: Agent Provocateur drives sign-ups and sales with Kerve's interactive campaign microsite

Agent Provocateur drives 20,000 sign-ups with Kerve

Agent Provocateur, a luxury lingerie retailer, faced the challenge of showcasing its new Autumn/Winter collection while driving both customer recruitment and sales. They engaged the digital production studio Kerve to create an interactive campaign that would meet these goals.

Kerve developed a campaign microsite featuring games and confessions, allowing users to discover their inner Agent Provocateur persona. The solution included a teaser campaign on social media to build anticipation and drive sign-ups. This approach successfully generated 20,000 registrations and effectively prompted users to share their results, directly driving sales for the new collection.

Agent Provocateur