Case Study: Agent Provocateur drives Valentine’s sales with Kerve’s interactive mystery game

Agent Provocateur drives 11,000 store visits with Kerve

Agent Provocateur, a luxury lingerie brand, faced the challenge of launching its new Spring/Summer collection and helping customers choose Valentine's Day gifts. The brand enlisted Kerve to create an engaging online experience that would showcase the campaign's assets, which featured Naomi Campbell.

Kerve developed an interactive murder-mystery game inspired by a classic board game. The solution allowed users to select a suspect, a "weapon of seduction" (a product from the collection), and a location before challenging their partner to solve the mystery. This approach drove 11,000 people to the online store and generated 14,000 new email sign-ups, successfully turning a commercial campaign into an engaging brand experience.

Agent Provocateur