Case Study: Unilever accelerates product launches with Kerv’s AI-powered platform

Unilever cuts manual work by 80% with Kerv

Unilever International, a global FMCG company serving over 100 countries, faced significant operational challenges. Its complex new product development process, which involved multiple functions like marketing and R&D, was hindered by inefficient email chains, lost details, and a slow time-to-market. To address this, Unilever partnered with vendor Kerv and others to find a modern solution.

Kerv implemented an AI-driven digital transformation using Microsoft technologies, including Outlook, Teams, and Copilot Studio. The solution was a collaborative platform that automated manual processes and integrated structured data. It used AI to instantly extract information from pitch decks and create project records. This reduced manual touch points by up to 80%, improved time-to-market by 20-30%, and allowed employees to focus more on innovation, leading to the successful launch of 1000 innovations with enhanced compliance.

Unilever