Case Study: a cruise line drives bookings with interactive video from KERV Interactive

Cruise Line boosts engagement with KERV Interactive, reaching 5.88% interaction rate

A cruise line partnered with KERV Interactive to address the challenge of educating potential customers about its extensive offerings while differentiating its brand from competitors. The goal was to increase bookings by better informing users about everything available on the cruise.

KERV's solution was to collaborate on creating an interactive video asset that promoted the various onboard activities. This single creative effectively showcased a large amount of information to target audiences looking for a vacation. The results from KERV's interactive assets were significant, showing a lift at each stage of the conversion funnel with a 1.89% CTR, a 5.88% interaction rate, and users spending 35% of their time with the asset.