Case Study: Olympic Fixings achieves multi-channel sales and faster decision-making with Kerridge Commercial Systems (Vecta)

Olympic Fixings - Customer Case Study

Olympic Fixings, a long-established supplier to UK and Irish merchants, was hampered by manual sales reporting and almost no CRM visibility after upgrading its ERP. To solve this, the company selected Vecta — the online sales analytics and CRM solution from Kerridge Commercial Systems — to integrate ERP transactions with customer and contact records and give sales and management instant, mobile access to performance data.

Kerridge Commercial Systems implemented Vecta across Olympic Fixings (40 users) with role‑customised dashboards, enabling multi-channel selling, thousands of captured customer email addresses and direct‑mail campaigns that generated orders by return. The solution let managers self‑serve analysis, quickly pinpoint margin variances (down to a single transaction), surface upsell/link opportunities and preserve sales knowledge for onboarding, freeing leadership to spend more time managing the business rather than chasing data.

Olympic Fixings

Paul Gordon

Managing Director