Kerridge Commercial Systems
111 Case Studies
Case Study: KRM Building Supplies Ltd achieves granular sales intelligence and better quote conversion with Kerridge Commercial Systems' Vecta
A Kerridge Commercial Systems Case Study
KRM Building Supplies Ltd - Customer Case Study
KRM Building Supplies Ltd, an independent family-run builders’ merchant serving Nottinghamshire and Derbyshire, needed much deeper sales intelligence and CRM capability to understand wins and losses at a product-line level. Business Development Manager Rachel Carter wanted to monitor lost quotes, calculate conversion rates, see which competitors won business and why, and improve diary and call management. KRM selected Vecta from Kerridge Commercial Systems to address these needs.
Kerridge Commercial Systems implemented Vecta — a browser-based, ERP-fed sales analysis and CRM solution tailored to KRM — delivering granular sales analysis, daily-updated rep dashboards, Outlook-linked diary/call management and alert-driven opportunity tracking. As a result KRM can monitor and analyse lost quotes by product line and competitor, track conversion rates, spot customers who have reduced or stopped buying, remove reporting bottlenecks and improve rep performance; Rachel reports Vecta is used all day and has become indispensable.
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KRM Building Supplies Ltd
Rachel Carter
Business Development Manager