Case Study: Enterprise State Community College achieves enrollment growth with Kerigan Marketing Associates

Enterprise State Community College boosts enrollment 20% with Kerigan Marketing Associates

Enterprise State Community College was facing a significant challenge with enrollment that had been declining for seven consecutive years. To reverse this trend, they enlisted the services of Kerigan Marketing Associates to enhance the college's image and grow enrollment through contemporary marketing solutions.

Kerigan Marketing Associates implemented a comprehensive digital marketing strategy that included new video spots on YouTube and Facebook, targeted outreach to parents and high school students via platforms like Snapchat and geofencing, and a redesigned website for a better user experience. This solution by Kerigan Marketing Associates produced immediate and sustained results, starting with a 20% enrollment increase for the summer semester after the campaign began. The college experienced eight straight semesters of enrollment growth, supported by an ad campaign that generated over 125,000 website visits and 1,260 phone calls from 4.6 million impressions.

Enterprise State Community College