Case Study: Crocmedia achieves streamlined inventory management and advertising-time visibility with Kepion

Crocmedia - Customer Case Study

Crocmedia, an Australian sports-focused media company led by journalist Craig Hutchison, needed a way to centralize and clarify its broadcast inventory and advertiser bookings across radio and TV programs. To support inventory planning and management reporting for its advertising sales, Crocmedia engaged Kepion and its platform to address visibility and marketing of ad time.

Kepion implemented a web-based Traffic Management System (TMS) that models inventory (available time for media assets), tracks time booked by advertisers, and provides reporting on availability. The Kepion solution streamlined inventory planning and management reporting, improved real-time visibility into sellable ad time, and made it easier for Crocmedia to market and monetize its advertising inventory.

Crocmedia