Case Study: Profiles International achieves more qualified leads and higher conversions with KEO Marketing's inbound marketing solutions

Profiles International boosts leads 107% with KEO Marketing

Profiles International, a provider of talent management solutions, faced the challenge of generating more targeted website traffic and qualified leads to ultimately increase sales. They re-hired KEO Marketing to design a B2B inbound marketing program to achieve these goals within their established budget.

KEO Marketing implemented an integrated strategy including a mobile-responsive website redesign, search engine optimization, and search engine marketing. This solution led to significant measurable results for Profiles International, including an 86% increase in natural search traffic and a 107% increase in total lead contacts. KEO Marketing's efforts also achieved a 75% higher conversion rate and a 58% reduction in cost per lead.

Profiles International