Case Study: Grand Canyon University boosts admissions leads and lowers CPL with KEO Marketing PPC management

Grand Canyon University boosts leads 38% with KEO Marketing

Grand Canyon University, a premier private university in Arizona, faced a significant challenge with its in-house paid advertising campaign, which had a skyrocketing cost per lead (CPL) and poor conversion rates. They needed to find a cost-effective way to generate new education leads. The university partnered with vendor KEO Marketing for its Pay Per Click (PPC) management solutions to address this.

KEO Marketing implemented a comprehensive Search Engine Marketing (SEM) solution, managing campaigns on Google Adwords and Bing AdCenter. Their services included extensive keyword research, ad copy optimization, and landing page design. As a result, Grand Canyon University saw a 38% increase in leads from Google and a 59% increase from Bing, while simultaneously reducing their cost per lead by 43% and 47% respectively.

Grand Canyon University