Case Study: West Midlands Metro engages passengers through a phased rollout with Kenyons' Wes and Mindy campaign

West Midlands Metro reaches 40 million impressions with Kenyons

Kenyons worked with West Midlands Metro to address a challenge in communicating a complex, five-phase change to the Metro's ticketing and travel system. The customer needed a campaign to clearly guide its diverse audience of passengers, tourists, and residents through this transitional period.

The solution implemented by Kenyons was the creation of two ambassador characters, Wes and Mindy. These friendly puppets were used in videos, photos, and animations to bring the new information to life. The campaign, which is tailored for each phase, has so far achieved over 40 million targeted online impressions.

West Midlands Metro