Case Study: Sahir House boosts Pride awareness and raises £60,000 with Kenyons

Sahir House surpasses £60,000 for Liverpool Pride 2025 with Kenyons

The customer, Sahir House, a local LGBTQ+ charity, faced the challenge of resurrecting Liverpool Pride after it was cancelled just seven weeks before the event. They needed to quickly raise £60,000 and generate awareness to ensure the event could proceed. They partnered with the vendor, Kenyons, a creative marketing agency, for communications and stakeholder support.

Kenyons implemented a fully-integrated communications plan to drive fundraising and awareness. The solution involved timed announcements to maintain momentum and collaboration with key local stakeholders. The agency also provided podcast and photography services. This effort secured 47 media pieces, over 8.9 million coverage views, and surpassed the £60,000 fundraising target. Kenyons' work helped ensure the Pride event was a success, selling out the main venue.

Sahir House