Case Study: Liverpool Chamber of Commerce closes the skills gap with Kenyons brand strategy and creative

Liverpool Chamber of Commerce launches new skills brand in 4 weeks with Kenyons

The Liverpool Chamber of Commerce faced the challenge of rapidly developing a compelling brand identity for a new Local Skills Improvement Plan initiative. With a four-week deadline, they needed to raise awareness and encourage engagement from local businesses and education providers. They engaged the vendor, Kenyons, for brand strategy and creative development services to meet this urgent need.

Kenyons developed a full brand strategy, including tone of voice and key messages, which was quickly approved. They created a visual identity featuring a symbolic six-sided star logo representing the region's local authorities. The vendor then delivered a complete suite of assets for rollout. The new brand was positively received by stakeholders, with a full rollout scheduled for summer 2025.

Liverpool Chamber Of Commerce