Case Study: a global enterprise's digital marketing team cuts Salesforce Marketing Cloud workload with Kenway Consulting

a global enterprise's digital marketing team saves $150,000 annually with Kenway Consulting

The digital marketing team of a global enterprise faced significant inefficiencies, spending 40 hours weekly on repetitive manual tasks within Salesforce Marketing Cloud. This limited their strategic focus and created operational risks. They partnered with Kenway Consulting to address these challenges.

Kenway Consulting implemented a multi-phased solution involving a meticulous evaluation of the environment, the deployment of advanced automation features, and the creation of detailed documentation. This approach reduced manual task hours from 40 to 10 per week, resulting in annual savings of $150,000 and allowing the team to focus on strategic initiatives. Kenway Consulting's work also minimized errors and mitigated risks associated with key person dependency.

Global Enterprise's Digital Marketing Team