Case Study: ZT Motors achieves 500% increase in event registrations with Kentico

ZT Motors - Customer Case Study

ZT Motors, a Houston-based automotive dealership group, needed a better web presence for its free annual kids’ football camp. The original site was barebones, lacked mobile optimization and branding, and made online registration, participant stats and sponsor visibility difficult — limiting engagement and growth.

Bit-Wizards built a custom Kentico site hosted on Microsoft Azure with a mobile-first design, real-time registration and printable waivers, player leaderboards and search, social integration, and volunteer-friendly content tools. The relaunch drove registrations from about 100 to 600+ (a 500% increase), boosted sponsors from two to six (≈50% more), and significantly raised local awareness of the event and the ZT Motors brand.

ZT Motors

Constanza Goetz

Director of Marketing