Case Study: TV network Z Living achieves higher traffic, engagement and 99.95% uptime with Kentico CMS

ZLiving - Customer Case Study

Z Living is a U.S. TV network focused on health and wellness entertainment that needed a modern OTT marketplace and website to compete with publishers like PopSugar and MindbodyGreen. Their old site couldn’t deliver a consistent, emotionally engaging experience across devices or support goals such as increased user engagement, ad revenue, mobile apps, easy editorial workflows, and integrations with social, analytics and email marketing systems.

Ray Business Technologies built a Kentico-based platform with an easy-to-use CMS/dashboard, mobile apps with ad integration, social/analytics ties, secure scalable architecture (Redis caching) and automated content aging and publishing so editors require no developer support. The new site achieved up to 99.95% uptime, drove much higher traffic, longer time on site and engagement, and strengthened Z Living’s position in the Healthy Living Entertainment category.

ZLiving