Case Study: Y Soft Corporation achieves a global, multi-brand, lead-generating website with Kentico EMS

Y Soft Corporation - Customer Case Study

Y Soft Corporation, founded in 2000 in Brno, is a global IT company best known for its print-management product YSoft SafeQ (used by over 8,000 organizations) and a newer 3D-printing brand, be3D. The company needed a stronger corporate website to present both brands globally, generate qualified leads for partners, support 11 languages, focus on the North American market, and prepare for future marketing automation; key challenges included incorporating the new be3D brand, remote user testing with U.S. teams, and delivering high-quality multilingual content and SEO.

PUXdesign implemented the site on Kentico EMS, following extensive analysis, Axure-driven information architecture, moderated user testing, responsive Bootstrap design, CRM (Salesforce) integration and customized XLIFF translation workflows, plus Active Directory-based editorial roles and conversion tracking for lead qualification. Delivered in Dec 2014–Apr 2015, the launch met client expectations, created a solid platform for PPC, SEO and automated marketing, and positioned Y Soft for further global marketing and feature expansion.

Y Soft Corporation