Case Study: Wyoming Machinery Company achieves 33% more pages per session and stronger customer engagement with Kentico

Wyoming Machinery Company - Customer Case Study

Wyoming Machinery (Wyoming CAT) is the premier Caterpillar dealer in Wyoming and a fourth-generation, family-owned business that wanted to “dominate the state” across equipment selection, used inventory and online parts sales. Their legacy site was cluttered, hard to navigate, and offered a poor mobile experience with a weak brand voice, limiting digitally driven leads and making it difficult for customers and sales reps to find parts and equipment quickly.

BlueKey rebuilt the site on Kentico with a responsive, user-focused design that prioritized routing to new/used/rental machines and parts, improved parts search and industry-specific landing pages, and emphasized email capture and social engagement. The relaunch strengthened the brand and measurably improved performance: pages per session rose 33% (2.5 to 3.31), average time on site increased, new sessions grew from 40% to 50%, and bounce rate dropped from 68% to 40%, along with easier content and inventory management for the dealer.

Wyoming Machinery Company