Case Study: Wristband Resources achieves 54% revenue growth with Kentico

Wristband Resources - Customer Case Study

Wristband Resources, a leading manufacturer and supplier of identification wristbands in New Berlin, WI, needed a refreshed website and better tools to manage content and e-commerce. Their goals were to enable non-technical content updates, increase conversion rates and revenue, and overcome challenges including a brand refresh, a fully custom checkout flow, minimal downtime during migration, and integration with their X3 ERP for inventory, orders and shipment tracking.

Lightburn rebuilt the site on Kentico 10, providing a single backend for three sites and implementing an Azure web job to sync orders, customers, shipments and inventory with X3, a custom order overview, real-time USPS/UPS/FedEx rating, address validation, full data migration, and custom tax and volume-discount logic — all delivered in six months. The new platform drove a ~15% increase in sessions, a ~29% increase in conversion rate and a ~54% increase in revenue (with ~49% more transactions), while simplifying content management and order workflows.

Wristband Resources

Ben Winchell

E-Commerce Marketing Manager