Case Study: Workspace Group Plc achieves a unified, mobile-responsive, CRM-integrated website and boosted enquiries with Kentico EMS

Workspace Group Plc - Customer Case Study

Workspace Group Plc is a FTSE 250 owner and operator of 4.5 million sq ft across 70 London properties, home to around 4,000 growing companies. Faced with more than 40 separate websites, outdated brand presentation and the need for better mobile UX, SEO and third‑party integrations (notably Microsoft Dynamics CRM), Workspace commissioned Crafted to unify its digital presence and create a scalable platform for future growth.

Crafted delivered a 20‑month replatforming to Kentico EMS 8.2 (launched December 2015), consolidating content and integrations (MS Dynamics, PaymentSense, MapBox, Investis and more) and adding features such as responsive design, CRM‑driven registration and two‑way enquiry management, My Account, meeting‑room booking and CMS‑powered landing pages. The result is a single, futureproof site with improved mobile engagement (30%+ traffic), higher visits and time on site, better lead capture and ongoing marketing that drives around 1,500 new lettings enquiries a month.

Workspace Group Plc

Anisha Patel

Head of Operational Marketing