Case Study: Woo Pass achieves 28,000 app downloads and real-time geo-targeted engagement with Kentico

Woo Pass - Customer Case Study

Woo Pass is a digital visitors’ guide for Worcester developed by i3 Digital to modernize the City’s existing Woo Card loyalty program. The brief was to deliver native iOS and Android apps plus a promotional website that support in‑app offers, QR codes, augmented‑reality/time‑capsule geofencing, easy business self-management and analytics — all while providing real‑time, bi‑directional content sync with Kentico and US‑based Azure hosting to meet data‑residency and availability requirements.

i3 Digital built the Woo Pass on the ICE platform, integrating Kentico’s customizable integration bus with an Azure‑hosted portal to enable secure, real‑time updates between the CMS and native apps. The app delivers geotargeted push notifications, in‑app offers, QR integration, AR/time‑capsule experiences and deep analytics; the platform now supports 70+ participating businesses, 28,000+ downloads and over 2,000 promoted offers in the past year, boosting visitor engagement and targeted marketing for local venues.

Woo Pass