Case Study: Women’s College Hospital Foundation achieves a modern, self-managed website and increased donor engagement with Kentico

Women‘s College Hospital Foundation - Customer Case Study

Women’s College Hospital Foundation is a Canadian nonprofit that raises funds to advance women’s healthcare and support a new hospital expansion and capital campaign. Faced with the need for a modern, SEO-friendly site that felt part of the WCH family while remaining visually independent, the foundation also had to incorporate campaign creative before its public launch, retain regular donors while recruiting new ones, improve donor communications, and compete in a crowded cause-based charity market.

A.K.A. New Media built a Kentico-powered site with amended navigation to separate affiliate architecture, a site-wide expanding donation widget, and a large sliding homepage banner to showcase stories, events and the new hospital design; social media integration helped build an online community. The result: WCHF can manage content and donations internally via the CMS, maintain momentum for the capital campaign, and better engage and grow its donor base.

Women‘s College Hospital Foundation

Arlene Madell

Vice President, Marketing & Communications