Case Study: Wisconsin Milk Marketing Board achieves a responsive, mobile-first site and 10% traffic increase with Kentico

Wisconsin Milk Marketing Board - Customer Case Study

EatWisconsinCheese.com, a consumer site managed by the Wisconsin Milk Marketing Board (WMMB) — funded by Wisconsin dairy farmers — needed a mobile-first redesign to handle growing mobile traffic (about 40%), consolidate multiple consumer sites, and integrate with WMMB’s data warehouse and MS Dynamics CRM while simplifying content management and preserving strong search placement.

Skyline Technologies rebuilt the site on the Kentico platform, delivering a responsive UI, a custom recipe administration module synchronized with the data warehouse, and features such as My Recipes, Cheese Box, a beverage-and-cheese pairing tool, social sharing and e‑marketing integrations. Launched within 14 weeks, the relaunch earned Kentico recognition and drove measurable gains: overall traffic +10% in two months, mobile/tablet share up to 62%, bounce rates down (mobile −14%, desktop −9%), recipe searches +6% and increased engagement in key sections.

Wisconsin Milk Marketing Board