Case Study: Wavesound achieves personalised user experience and higher sales with Kentico

Wavesound - Customer Case Study

Wavesound, the Australian arm of Recorded Books and W. F. Howes, needed a professional e-commerce site that reflected its global reputation and made it easy for customers to find and buy from a large catalogue of audiobooks, large print and digital services. Working with Distinction, the main challenge was improving the user experience through personalised journeys and role-based accounts (e.g., librarians vs. general library visitors), while managing remote collaboration across time zones during development and training.

Distinction led an in-depth discovery phase and built personalised features—Recommended Titles based on viewed editions, genre and imprint browsing, role-specific experiences, and enhanced search with relevancy ranking and suggestive search. Checkout was simplified with budget limits and saved carts. Built on Kentico for its e-commerce strengths and extensibility, the new site launched to strong feedback and sales: an average of AUD $3k in the first eight days and two-week sales that exceeded Wavesound’s best month in the prior year.

Wavesound

Paul Bradley

EDI & IT Project Manager