Case Study: WAMGROUP achieves 270% traffic growth and major mobile engagement gains with Kentico

WAMGROUP - Customer Case Study

WAMGROUP, a global market leader in screw conveyors with 2,400 employees, 20 production sites and 60 subsidiaries, needed to rebuild a complex, multilingual web presence that unifies 13 brands, 55 product families and content in 12 languages. The goal was a clear, consistent global image, better navigation and UX, improved search ranking and higher-quality leads — all while supporting distributed content editors, managing over 30,000 registered users and integrating technical documentation from SharePoint into a responsive site.

WAMGROUP selected the Kentico CMS and engaged Kentico Gold Partner eLogic to extend and customize features (multi‑language/localization, SharePoint connector, workflows, geo‑localization, document management and personalized UX). The new site, delivered after a year of analysis and development, drove immediate results: visits up 270%, mobile traffic +380% and tablet traffic >300%, along with an increase in the number and quality of leads.

WAMGROUP

Matteo Reggiani

Corporate Communication Manager