Case Study: VTI Instruments achieves streamlined content publishing and lead generation with Kentico CMS

VTI Instruments - Customer Case Study

VTI Instruments, a global supplier of modular instrumentation for demanding test applications in aerospace, defense, automotive and energy, needed a modern website to better showcase products, improve customer communication and generate business leads. The project was complex: VTI’s broad product portfolio and detailed specifications required careful conceptualization and CMS integration, all on a tight timeline while enabling richer visitor interaction and lead-tracking.

Clavax delivered a new Kentico-powered site, using JSON/jQuery/SQL Server for bulk content uploads, Kentico Smart Search/AJAX search for usability, Pardot for visitor tracking, and an Integration Bus to sync data with SugarCRM. The solution made content publishing faster and easier, reduced development time via custom table generation, improved site navigation and SEO, and enabled actionable lead generation—meeting VTI’s requirements on schedule.

VTI Instruments

Anirudh Narayanan

Lead Applications Engineer