Case Study: Vistogard® achieves improved user engagement and mobile responsiveness with Kentico

Vistogard® - Customer Case Study

BTG plc engaged Discover IT to build a product site for VISTOGARD® (uridine triacetate), aimed at US healthcare professionals. The primary challenge was presenting dense, text-heavy medical content clearly while ensuring full mobile responsiveness and preserving a distinctive "broken glass" visual used on the homepage and in banner campaigns.

Discover IT built the site on Kentico and used the Bootstrap framework for a mobile-first, responsive layout, and implemented the broken-glass effect as an animated GIF to avoid performance issues. In the three months after launch versus the prior three months, bounce rate fell 19.41%, average session duration rose 82.80%, and total sessions increased 14.82%, with the campaign creative performing successfully.

Vistogard®