Case Study: Virginia Dare achieves streamlined content management and improved customer segmentation with Kentico

Virginia Dare - Customer Case Study

Virginia Dare, a leading provider of vanilla and flavorings to the food production industry, engaged Synergy Corporate Technologies to transform its information-only website into a marketing-ready site that reflected the company’s offline reputation. The primary challenge was structuring the homepage to quickly segment diverse visitor types so each customer could find relevant information easily, while also diverting users interested only in company history to separate areas that wouldn’t consume operational resources.

Synergy conducted interviews with department heads, defined primary and secondary audience needs, and built a content taxonomy that guided a best-in-class visual redesign. Implementing Kentico CMS gave Virginia Dare WYSIWYG editing, templating, workflow and search capabilities so staff can maintain content without coding. The result was a user-focused site that met both client and audience needs, improved user journeys and made ongoing content management simpler and more efficient.

Virginia Dare

Paulette Kerner

Marketing Department