Kentico
956 Case Studies
Case Study: United Bankers' Bank achieves improved customer experience and unified product management with Kentico
A Kentico Case Study
United Bankers' Bank - Customer Case Study
United Bankers’ Bank (UBB), founded in 1975 and the largest bankers’ bank in the Upper Midwest, serves over 800 community banks across 12 states. UBB needed a site redesign to present a customer-friendly, better-organized product portfolio that reduced clicks, improved SEO and cross-selling, and conveyed its reputation for exceptional service — while meeting banking-specific requirements for customized front-end experiences and strict user permissions.
BlueModus implemented a Kentico-based solution using templates, document types, product relationships and media libraries, plus MaxMind geolocation to route visitors to the correct Calling Bank Officer and tailor UI content by IP; multiple back-end roles and a fully searchable resource library ensured regulatory compliance and editor-friendly management. The relaunch delivered stronger branding, vastly improved findability and customer service on the site, and helped solidify UBB’s reputation as “First for Your Success.”
Open case study document...