Case Study: UmbrellaBank.com achieves secure, faster online account enrollment and easy product management with Kentico

UmbrellaBank.com - Customer Case Study

UmbrellaBank.com, an online-only division of Beal Bank selling CDs, money market accounts and IRAs, launched a new brand to stay competitive. The project was technically complex: it required secure, confidential integration with an inflexible third-party vendor that handles enrollment and fulfillment, a fast six-week rollout, migration into the bank’s C#-IIS-SQL server environment, and a seamless transition from the legacy JSP site to a .NET-based platform without disrupting customers.

Imaginuity built the site on Kentico and .NET 4.0, combining standard CMS tools with custom page templates, WebParts for vendor integration, friendly extensionless URLs, mobile redirection and SEO tracking, all on an accelerated schedule. The site went live into the client’s servers without losing customers, improved user experience and speed into third-party banking flows, and gave the bank secure, easy content and product management—including automated daily rate updates and on-the-fly edits by staff.

UmbrellaBank.com