Case Study: UMBC Training Centers achieves streamlined course management and increased registrations with Kentico

UMBC Training Centers - Customer Case Study

UMBC Training Centers, the Mid-Atlantic’s leading provider of technical and professional training, faced a critical website bottleneck: thousands of static HTML pages and a complex backend left content out-of-date, limited who could manage the site, and constrained the site’s ability to drive registrations and revenue. Executives wanted a platform with strong content management, automated business rules, flexible e-commerce, Salesforce integration, and improved SEO and landing-page capabilities.

Working with Brave New Markets, UMBC deployed Kentico CMS and built a structured online course catalog with rich data fields and automated business logic to manage programs, schedules, registrations, and billing. The site now supports online credit-card registration, Salesforce integration, improved navigation and SEO, and automated class schedules—resulting in higher traffic and inquiries, up-to-date course information, and a much simpler, faster administration process.

UMBC Training Centers