Case Study: UFCW 951 achieves a responsive member portal and improved SEO with Kentico

UFCW 951 - Customer Case Study

United Food and Commercial Workers Union Local 951 (UFCW 951) represents more than 33,000 Michigan workers. Their legacy Dreamweaver site couldn’t scale to support growing member services, secure members‑only access, vendor verification, business‑representative search, responsive design, in‑house content management, SEO improvements, and social integration — so they needed a CMS-based redesign and integration with union databases.

BizStream built a responsive Kentico site with custom registration/login web parts that authenticate members via nightly CSV sync, a vendor look‑up and verification feature, and a searchable representative directory, all tested across devices. The result: secure member self‑service and contact updates, vendor validation, easier in‑house content management, better mobile UX, and improved SEO and social integration to boost engagement and site performance.

UFCW 951

Ashley Barberi

Senior Digital Marketing Specialist