Case Study: TrueLime achieves a doubling of online leads with Kentico EMS

TrueLime - Customer Case Study

TrueLime is a full‑service ICT company (part of IBL‑Groep) that rebranded in 2014 from IBL‑Software and needed a complete website and house‑style refresh. Their existing site was out of date and had to be rebuilt as a fully responsive, mobile‑friendly platform while supporting lead scoring, email‑marketing integration and marketing automation.

TrueLime developed a new name, logo and responsive design and rebuilt the site using Kentico EMS, configuring widgets and navigation and selecting targeted content in a dedicated “content room.” By using the full Kentico marketing suite they made leads and behaviors transparent, continuously optimize content, and immediately doubled the number of online leads while improving multi‑device presentation and audience targeting.

TrueLime

Eddy de Ridder

Managing partner