Case Study: TowneBank achieves better user experience and lower costs with Kentico

TowneBank - Customer Case Study

TowneBank, one of Virginia’s largest banks, needed to move off its costly, hard-to-manage Sitecore CMS to improve site functionality, content publishing speed, and user experience. Working with Kentico, the bank sought a more flexible platform that would give editors better control, simplify integrations, and reduce ongoing licensing and support costs.

Kentico, implemented with Americaneagle.com, delivered a modernized site with Kentico Page Builder, location search, personalization, and streamlined online banking enrollment forms. The results included improved front-end and back-end usability, fewer calls to the call center, and a more flexible content workflow that helped TowneBank reduce total costs and boost engagement, including an increase in goal conversions.

TowneBank

Amanda Elliott

Digital Marketing Operations Senior Manager