Case Study: Thomas International achieves a global, personalised, lead-generating website with Kentico

Thomas International - Customer Case Study

Thomas International, a 35-year‑old global provider of people assessments serving 32,000 companies in over 60 countries, needed a modern, responsive website to support a shift from a product‑led to a solutions‑led proposition for business, sport and education. Their legacy site was outdated and unresponsive, and the project demanded a sophisticated platform combining CMS, marketing automation, segmentation, targeting, lead scoring and internationalisation across more than 30 languages—plus a complex SEO and information‑architecture challenge.

Syndicut delivered a Kentico EMS‑based solution built from detailed discovery, personas, user journeys and interactive wireframes, creating personalised experiences, nearly 60 custom web parts and full localisation workflows while coordinating with a third‑party SEO agency. Early feedback has been very positive: the CMS is user‑friendly for global teams, mobile experience is improved, and the integrated content‑and‑marketing platform is already boosting brand consistency, advocacy and lead‑generation capabilities (metrics are still pending as indexing and international rollout continue).

Thomas International

Esme Goodwin

Head of Marketing