Case Study: The Outer Banks Hospital achieves a 43% increase in sessions with Kentico

The Outer Banks Hospital - Customer Case Study

The Outer Banks Hospital is a full-service community hospital serving a year-round population of 35,000 that swells to about 250,000 in summer tourists. Facing an outdated Ektron site, scattered provider/location data, and a poor mobile experience—especially for visitors needing urgent care, directions, or quick provider info—OBH engaged Ntara to modernize the site, refresh the brand, and better communicate community-focused services.

Ntara consolidated 17 spreadsheets into a single master database of ~2,000 providers and 300 locations, connected it to the Vidant Health ecosystem via ODATA/REST, replatformed to Kentico, and redesigned the site with a mobile-first, beach-themed UX (including prominent Urgent Care, Find a Doctor, and Get Directions tiles and image-loading optimizations). The relaunch made data management simpler and more accurate across properties and delivered strong engagement gains: sessions +43%, page views +79%, and bounce rate down 81%.

Outer Banks Hospital

Wendy Kelly

Marketing Manager