Case Study: The Mineral Products Association achieves a scalable, unified CMS and improved digital engagement with Kentico

The Mineral Products Association - Customer Case Study

The Mineral Products Association (MPA), which represents companies across aggregates, cement, concrete and related industries including The Concrete Centre, faced aging, fragmented websites running on unsupported CMS and HTML pages. MPA needed a scalable, central CMS to replace Immediacy and consolidate multiple sites, migrate contact data from legacy CRM Pivotal, support third‑party integrations (e.g., PayPal), improve search, SEO and analytics, and deliver better targeted communications and lead generation.

Unified Solutions recommended and implemented Kentico as the all‑in‑one CMS, e‑commerce and online marketing platform, migrating content and contacts, integrating payments and event booking, and redesigning navigation and branding for consistent, mobile‑responsive sites. The launch unified MPA’s sites under a single platform, improved user experience, search and analytics, automated CRM updates, streamlined internal processes and met objectives on time and on budget, with positive stakeholder feedback.

The Mineral Products Association

Claire Ackerman

Head of Marketing & Communications