Case Study: The Cash Back App achieves faster loyalty payouts and increased traffic with Kentico

The Cash Back App - Customer Case Study

The Cash Back App is an Australian company that helps members reduce cost of living and support local businesses by offering a cash-back loyalty program that creates passive income. With about 7,000 users and rapid growth, the company needed a redesigned website and smartphone app, scalable hosting, a member portal, multiple content sections, secure backups, faster access to loyalty funds (instead of weekly delays), and a careful deployment strategy to roll out six months of changes without losing live data.

Web Design Magic implemented Kentico to handle TCBA’s increased load, improve database security, and deliver the required custom features, with thorough testing to protect live user and transaction data during deployment. The relaunch has driven increased traffic and a smoother user experience, with easier navigation, rising sales/bookings/donations and social engagement, and an expected 50% increase in average visit duration when the new app is launched.

The Cash Back App

David Hennessy

Chief Technology Officer