Case Study: The Boston Redevelopment Authority achieves greater transparency and user engagement with Kentico

The Boston Redevelopment Authority - Customer Case Study

The Boston Redevelopment Authority (BRA) is the City of Boston’s urban planning and economic development agency charged with shaping the city’s future while engaging residents. Facing the need to improve accessibility, transparency and public trust, the BRA partnered with Boston Interactive to replace a fragmented online presence with a site that delivers accurate, timely information and lets many staff members manage departmental pages, documents and events.

Boston Interactive built a Kentico-powered site featuring an interactive neighborhood map, consolidated news, a Document Center and Calendar with dynamic filtering, MailChimp and database integrations, and workflow-based editorial controls. The relaunch improved transparency and engagement and drove measurable gains within four months: +20% visits, +33% average visit duration, +18.6% mobile growth and a 29% drop in bounce rate, with strong positive community feedback.

The Boston Redevelopment Authority