Case Study: Thackray Medical Museum achieves increased visitor numbers and online sales with Kentico

Thackray Medical Museum - Customer Case Study

Thackray Medical Museum is one of the UK’s largest medical museums and a charitable organisation focused on educating and inspiring audiences from schoolchildren to scholars. The museum commissioned a site rebuild to boost visitors, events and conferences, online retail, corporate sponsorship, school bookings, membership and library appointments. Key challenges were presenting a large number of departments in an easy-to-navigate way, appealing to diverse stakeholders (public visitors, medical professionals, trustees) and providing a simple, staff-manageable ecommerce solution.

NetConstruct rebuilt the site on Kentico CMS using a mega-dropdown navigation, colour-coded department areas and discipline-specific widgets (Victorian styling for the museum, green for education, purple for conferencing and a separate “curiosity” shop design). New online tools — shop, ticket booking, library appointments, conference quotes and school resources — centralise activity in one CMS for easier content, ecommerce and marketing management. The relaunched site has created a strong online platform that makes services and fundraising more accessible, supporting increased visits, bookings, sponsorships and charitable income.

Thackray Medical Museum

Hannah Schumann

Director of Business and Enterprise (Joint Chief Executive Officer)