Case Study: TempTraq achieves 90% conversion improvement and successful CES launch with Kentico

TempTraq - Customer Case Study

Blue Spark Technologies (originally Thin Battery Technologies) partnered with Codesummit to launch TempTraq, a new wearable thermometer, at CES 2015. With a tight timeline and limited QA time, they needed a branded, easy-to-manage website with built-in e-commerce, ERP fulfillment integration, and deep customer insight to support both consumer and business sales.

Codesummit implemented Kentico EMS with the Kentico Integration Bus for ERP connectivity, leveraging email marketing, A/B testing, web analytics, and marketing automation to drive conversions. The site launched on time, handled CES traffic (25,000+ unique visits), captured 3,500+ interested emails, converted 10% of that list into sales, and improved overall site conversion from ~5% to 9.5% — a 90% lift.

TempTraq