Case Study: Team Wendy achieves 14% increase in online sales revenue with Kentico

Team Wendy - Customer Case Study

Team Wendy, a Cleveland-based maker of professional-grade helmets and the long-running EXFIL line, needed to replace a functionally and visually outdated website to better reach a contemporary audience. The company required a responsive, easy-to-navigate storefront with a simple CMS for staff and robust commerce capabilities, plus seamless integration with back-end systems for order fulfillment, shipping, taxes and payment processing (Virtual Merchant and PayPal).

thunder::tech rebuilt Team Wendy’s site on the Kentico platform, delivering a responsive, easy-to-manage e-commerce experience with integrated fulfillment, payment and tax/shipping workflows. The relaunch drove measurable gains: a 14% increase in online sales revenue and major traffic boosts — 66% more organic, 57% more direct and 345% more social traffic (Aug 2016–Feb 2017 vs Aug 2015–Feb 2016).

Team Wendy