Case Study: Tall By Design achieves unified e-commerce, stock control and CRM with Kentico

Tall By Design - Customer Case Study

Tall By Design is a New Zealand fashion brand specializing in clothing for tall women. They needed a new website that would continue to serve existing customers and attract new ones while consolidating online and in-store stock control, customer records and sales tracking into a single platform — all on a tight schedule to launch the new season’s range.

Union Digital built the site using Kentico’s built-in e-commerce and user-management modules with custom front-end interfaces (Magic Zoom, alternative views, featured products, live stock control). The customer database was imported pre-launch so online and offline sales, interactions and mailing lists are managed from one low‑level CRM, delivering rich functionality and significant savings in admin time and cost.

Tall By Design