Case Study: Talking Tables achieves 38% online revenue growth and 77% conversion uplift with Kentico

Talking Tables - Customer Case Study

Talking Tables, a UK retailer of high-quality, quirky table decorations for both consumers and trade, needed a website that reflected the premium nature of its products. Their existing site suffered from poor signposting, outdated navigation and a clunky checkout, while also requiring complex WinMan ERP integration and region-specific tax/shipping rules for global trade customers — plus a better mobile experience and more intuitive product discovery and cross-selling.

Distinction rebuilt the site on Kentico, adding an image-led mega menu, stronger visuals, clear CTAs, a streamlined checkout and responsive mobile design, and implementing deep WinMan ERP integration with currency switching, basket saving and account management. The relaunch drove substantial gains: unique sessions +39.67%, organic traffic +53.67%, online revenue +37.93% and conversion rate +77.22%, delivering a stable, well-received solution that met the client’s goals.

Talking Tables

Keith Fyfe

Project Manager