Case Study: StudyPoint achieves 30-50% higher engagement and improved lead-to-customer conversions with Kentico CMS

StudyPoint - Customer Case Study

StudyPoint, a Boston-based K–12 tutoring and test-prep provider serving over 30,000 students, engaged Seventyeight Digital to build a fully responsive, CMS-driven marketing and information hub. The project needed to migrate large legacy content from WordPress to a new CMS, optimize site information architecture and conversion funnels, attribute paid marketing leads to campaign IDs, integrate with enterprise CRMs, implement role-based content workflows, and improve SEO and usability so staff could manage the site day-to-day.

Seventyeight Digital implemented Kentico as the technical foundation, using Kentico’s API and Data Query Engine to automate content migration, connect to external CRM systems, and enable content tagging and guided navigation; role-based permissions and streamlined UI/UX were also built in. The redesigned site validated the approach—initial metrics in the first six weeks showed engagement up 30–50% and similar increases in product-specific page visits, with improved lead-to-customer conversion and easier marketing attribution.

StudyPoint