Case Study: Statess achieves a strong brand identity and improved conversions with Kentico

Statess - Customer Case Study

State of Flux, a global supplier relationship management (SRM) firm, needed a dedicated product site and clear brand identity for its SRM technology separate from its corporate site. The brief started as a blank canvas—the product had no name—and required an attractive aesthetic, a clear customer journey, and a site that would inform prospects and drive enquiries and demo bookings.

Distinction ran an extensive discovery and branding phase, naming the product Statess and creating a fresh design that aligns with the parent brand. They planned site architecture to avoid duplicate content, structured navigation by conversion stage, and recommended a homepage video using Kentico; the outcome is a strong Statess brand and standalone site that informs and converts users, is managed by the technology team, and has received excellent feedback.

Statess